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The Metaverse, Virtual Changing Rooms, and The Future of Apparel Technology
The pandemic has made online buying more popular.
By
Applied Technology Review | Wednesday, February 22, 2023
With the convergence of the real and virtual worlds, fashion retail will certainly face an exciting future.
FREMONT, CA: The pandemic has made online buying more popular. Yet, it falls short in a few respects. When it comes to fashion, for instance, buyers have traditionally valued the ability to touch, feel, and try on garments—an experience that internet buying has not yet effectively recreated.
This will likely change with the advent of the metaverse, a word commonly used to refer to the "next level" of the internet. It often refers to immersive, 3D, interconnected virtual environments that are significantly more engaging and experiential than the websites customers now visit.
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Since Facebook CEO Mark Zuckerberg relaunched his company as Meta in late 2021 to focus on the potential estimated to be worth up to $22 trillion, the metaverse concept has been the topic of great buzz.
The metaverse concept originated in gaming and has been adopted by various industries, with retail—and fashion retail—eager to profit from the prospects.
Why do fashion merchants find the metaverse appealing?
There are numerous reasons why the metaverse is so appealing to the fashion retail industry. First, in the metaverse, humans will typically be represented by avatars—3D representations of themselves ranging from cartoonish to photorealistic models that are identical.
This means that customers can place their avatars in "virtual dressing rooms" and virtually try on as many garments from a retailer's inventory as they choose. Using technology developed by Reactive Reality, customers can visualize how they will appear on their bodies. They can observe ourselves wearing the garments from any angle and place our avatars in various situations, including offices, beaches, and nightclubs.
This is an application of mixed Reality (MR), a technology that combines components of Virtual Reality (VR) and augmented Reality (AR) to generate partially real and partially virtual imagery.
Mixed Reality (MR) tackles one of the greatest challenges of online buying, which customers all know is the inability to examine and try on things before making a purchase—get proper size recommendations—sizing is one of the major concerns that needs improving - and have a lot of fun in the process. People have a lot of fun mixing and matching their clothing.
Customers can also provide businesses with vast amounts of data as they try on garments, similar to how traditional internet shops collect data while you browse. Which products are the most popular among individuals with specific body types? How can lighting and surroundings influence purchasing decisions in a virtual environment? What products can be upsold and cross-sold? Fashion merchants can use these priceless pieces of information to make recommendations and increase conversion rates.
A third advantage is an evidence that the metaverse will assist retailers in reducing the enormous expense and waste associated with returns. In 2021, merchants faced return rates of about 17 percent of all merchandise sold at $218 billion. Delivery and logistics incur environmental costs as well. If virtual fitting rooms enable customers to make more informed purchasing decisions, they could significantly reduce waste.
This year marked the debut of the first Metaverse Fashion Week, as the concept has become so popular. Based on the popular Decentraland platform, users could purchase apparel items in the virtual world and have them transported to their real-world addresses. Participating fashion retailers included Tommy Hilfiger, DKNY, and Dolce & Gabbana.
Virtual attire
Due to the increasing popularity of the metaverse and online worlds in general, a virtual clothing industry has emerged.
If, as research suggests, customers spend a growing lot of time as avatars in online, virtual worlds, they will want our avatars to be at least as well-dressed and indicative of our personality and originality as they are in the actual world.
Among others, Nike, Gucci, and Burberry have produced and sold wholly virtual apparel collections. They are sold as NFTs, non-fungible tokens that sit on a blockchain and ensure that the things are unique and can only be used by their purchasers.
The development of haptic feedback technology, which provides users with a simulated feeling of touch, heralds the beginning of a new revolution in user interaction. It has been used by every industry, particularly in relation to the transformation of human contact in comparison to robots and virtual surroundings. By using various frequencies or pressures, they replicate touch sensations while transferring mechanical forces, vibrations, or motions to the skin.
Advanced haptic systems also integrate sensors that detect user interactions, such as pressure or movement, to provide real-time feedback and create a more immersive experience. Smartphones and tablets use haptic feedback to enhance user interfaces, offering tactile responses for on-screen buttons, notifications, and typing. It improves usability and accessibility, especially for visually impaired users who rely on touch-based cues. Gaming controllers with haptic motors deliver precise vibrations to simulate in-game actions like explosions, vehicle movements, or weapon recoil, immersing players in the virtual world.
Haptic technology plays a pivotal role in creating lifelike simulations. Haptic gloves, suits, and controllers allow users to feel virtual objects, textures, and forces, enhancing the realism of VR experiences. For example, a user in a VR environment can feel the weight of a virtual object or the texture of a surface, making training simulations, gaming, and design more intuitive and engaging. It has vast implications for industries like healthcare, where VR simulations with haptic feedback train surgeons by replicating the sensation of operating on human tissue. The most prominent application of haptic technology is in consumer electronics.
The automotive industry is another sector leveraging haptic technology to improve safety and user experience. Touchscreen interfaces in modern vehicles use haptic feedback to provide tactile responses, allowing drivers to interact with controls without diverting their attention from the road. Advanced driver-assistance systems (ADAS) utilize haptic alerts, such as steering wheel or seat vibrations, to warn drivers of potential collisions or lane departures. Haptic technology is also making strides in prosthetics and assistive devices.
Advanced prosthetic limbs equipped with haptic sensors and actuators enable amputees to regain a sense of touch, allowing them to perceive pressure, temperature, and texture. It improves their ability to perform daily tasks and enhances their overall quality of life. While the benefits of haptic technology are vast, it also presents challenges. Developing precise and realistic haptic feedback systems requires advanced engineering, significant computational power, and energy-efficient components. ...Read more
Integrating IoT, blockchain technology, and deep learning models has revolutionized smart home automation, offering enhanced security, efficiency, and autonomy. IoT connects devices and appliances, generating vast data to optimize energy usage, improve security, and streamline daily routines. This integration promises a new era in managing household devices and systems.
Security vulnerabilities have become a significant concern with the proliferation of IoT devices. By leveraging blockchain's decentralized and immutable ledger, smart home systems can ensure the integrity and security of data exchanges between devices. Each transaction or data transfer is recorded tamper-proof across multiple nodes, eradicating the risk of a single point of failure or unauthorized access. Blockchain facilitates secure peer-to-peer transactions and automated smart contracts. Devices can autonomously interact and transact based on predefined conditions without intermediaries. Combining IoT connectivity, blockchain security, and deep learning intelligence can enhance homeowners' convenience, efficiency, and peace of mind.
A smart thermostat could adjust the temperature based on real-time weather data retrieved from decentralized sources, all executed through smart contracts recorded on the blockchain. Deep learning models further enhance the capabilities of IoT-based smart home automation by enabling predictive analytics and personalized experiences. These models can analyze historical data from IoT devices to identify patterns, preferences, and anomalies. A deep learning algorithm could learn the occupants' daily routines and adjust lighting, temperature, and other settings to optimize comfort and energy efficiency.
Deep learning-powered anomaly detection algorithms can identify unusual behavior patterns indicative of security breaches or malfunctions. For instance, if a security camera detects unusual movements while the occupants are away, the system can trigger alerts and take appropriate actions, such as notifying the homeowners or activating additional security measures. The critical challenge in implementing IoT-based smart home automation with blockchain and deep learning is interoperability and standardization. With various devices from different manufacturers operating on multiple protocols, ensuring seamless integration and compatibility can be complex.
Initiatives such as developing open-source protocols and industry standards aim to address these challenges and foster a more cohesive ecosystem. Privacy and data ownership are critical considerations when deploying smart home systems. With sensitive data being generated and exchanged among devices, ensuring user consent, data encryption, and transparent data handling practices are paramount. Blockchain-based identity management solutions can give users control over their data, allowing them to specify who can access it and under what conditions. Integrating IoT, blockchain, and deep learning models holds immense potential for revolutionizing smart home automation. ...Read more
The increasing human population and demand for clothing are inevitable, but manufacturers must balance their efforts without overextending themselves. AI can help meet demand without exceeding supply, ensuring the sustainability of the planet's finite resources.
Apparel manufacturing uses AI in the following ways:
Enhancing the grading of materials: Although the human eye is a remarkable instrument, it is also fallible. Grading yarn and other base materials are one area where AI improves quality control (QC).
As a result of applying AI to this area, cost savings are realized, and the fundamental materials used in apparel manufacturing can be graded more precisely. Thus, AI can maintain a higher standard for materials than humans alone, thereby increasing the quality of finished garments.
Increasing the accuracy of final product inspections: A piece of fruit can even be discerned from its skin if it has been bruised through machine learning and computer vision.
Textiles and apparel manufacturing are equally inspiring applications. The condition and salability of newly made and previously worn garments can be assessed by algorithms coupled with specialty illumination systems. By measuring the amount of light that is transmitted and reflected, AI can determine whether a piece of fabric or a garment meets current quality standards at a glance.
The likelihood of Type I and Type II errors in a manufacturing setting was 17.8 percent and 29.8 percent, respectively. In the former case, inspectors miss real defects, while in the latter, false positives are made.
Apparel manufacturers can keep costs and errors down by using AI-powered automated inspection software. Identifying substandard yarn early in the manufacturing process can deliver value throughout the supply chain.
A tailor-made solution for the apparel industry: Artificial intelligence
Another area where AI can shine is sustainable and customized manufacturing. To facilitate cheaper and less resource-intensive custom clothing manufacturing, modern imaging techniques allow end-users to create 3D renderings of their bodies. ...Read more
Haptic solutions enable tactile feedback through technology and transform user experiences across industries like VR, healthcare, and consumer electronics. These devices mimic real-world touch sensations, creating immersive, intuitive interfaces. The demand for enhanced interactivity and related technologies is driving the development of advanced haptic solutions, such as gloves, vests, and controllers, which provide a more realistic experience.
The trend is particularly impactful in industries like education, where haptics in VR simulations can replicate hands-on experiences, such as medical procedures or mechanical repairs, without real-world risks. The miniaturization of haptic technology is another emerging trend. The advancement enhances user convenience and broadens the scope of applications. For example, haptic feedback in smartwatches can deliver discrete notifications or guide users during fitness activities. Mobile gaming is leveraging haptic enhancements to provide players with tactile cues, enriching gameplay without adding bulk to devices.
In the automotive sector, haptic solutions are revolutionizing human-machine interfaces (HMIs). Touch-sensitive dashboards, steering wheels, and control panels equipped with haptic feedback improve driver interaction and safety by providing tactile responses to touch commands. It allows drivers to focus on the road without relying solely on visual feedback. Healthcare is another industry witnessing transformative applications of haptic solutions. Haptic technologies are used in telemedicine, physical therapy, and surgical training to simulate real-world touch sensations. The innovations are making healthcare more accessible and practical.
Developing multi-sensory haptic systems is a noteworthy trend aimed at creating more prosperous and more nuanced tactile experiences. Researchers are exploring combining haptics with audio and visual feedback for greater realism. For instance, synchronized haptic responses with sound and graphics can create a fully immersive experience in entertainment and gaming. In e-commerce, multi-sensory haptics can allow customers to "feel" textures and materials virtually, bridging the gap between online and in-store shopping experiences.
The adoption of piezoelectric and electroactive polymers is driving advancements in haptic technologies. These materials enable precise and efficient haptic feedback while being lightweight and energy-efficient. Their application ranges from flexible displays to medical devices, where fine-tuned tactile responses are essential. As material science continues to evolve, haptic solutions are becoming more versatile, durable, and cost-effective, paving the way for broader adoption across industries. For instance, smartphone haptics can adapt to user behavior, delivering customized feedback for notifications, gaming, or typing.
Personalized haptics enhances user satisfaction and engagement by providing each individual with a unique and intuitive experience. The industry addresses sustainability concerns while catering to the growing demand for green technologies. Haptic solutions are evolving rapidly, driven by trends such as VR integration, miniaturization, automotive applications, and advancements in healthcare. The focus on multi-sensory systems, innovative materials, personalization, and sustainability further underscores the transformative potential of haptic technologies. ...Read more