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The Metaverse, Virtual Changing Rooms, and The Future of Apparel Technology
The pandemic has made online buying more popular.
By
Applied Technology Review | Wednesday, February 22, 2023
With the convergence of the real and virtual worlds, fashion retail will certainly face an exciting future.
FREMONT, CA: The pandemic has made online buying more popular. Yet, it falls short in a few respects. When it comes to fashion, for instance, buyers have traditionally valued the ability to touch, feel, and try on garments—an experience that internet buying has not yet effectively recreated.
This will likely change with the advent of the metaverse, a word commonly used to refer to the "next level" of the internet. It often refers to immersive, 3D, interconnected virtual environments that are significantly more engaging and experiential than the websites customers now visit.
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Since Facebook CEO Mark Zuckerberg relaunched his company as Meta in late 2021 to focus on the potential estimated to be worth up to $22 trillion, the metaverse concept has been the topic of great buzz.
The metaverse concept originated in gaming and has been adopted by various industries, with retail—and fashion retail—eager to profit from the prospects.
Why do fashion merchants find the metaverse appealing?
There are numerous reasons why the metaverse is so appealing to the fashion retail industry. First, in the metaverse, humans will typically be represented by avatars—3D representations of themselves ranging from cartoonish to photorealistic models that are identical.
This means that customers can place their avatars in "virtual dressing rooms" and virtually try on as many garments from a retailer's inventory as they choose. Using technology developed by Reactive Reality, customers can visualize how they will appear on their bodies. They can observe ourselves wearing the garments from any angle and place our avatars in various situations, including offices, beaches, and nightclubs.
This is an application of mixed Reality (MR), a technology that combines components of Virtual Reality (VR) and augmented Reality (AR) to generate partially real and partially virtual imagery.
Mixed Reality (MR) tackles one of the greatest challenges of online buying, which customers all know is the inability to examine and try on things before making a purchase—get proper size recommendations—sizing is one of the major concerns that needs improving - and have a lot of fun in the process. People have a lot of fun mixing and matching their clothing.
Customers can also provide businesses with vast amounts of data as they try on garments, similar to how traditional internet shops collect data while you browse. Which products are the most popular among individuals with specific body types? How can lighting and surroundings influence purchasing decisions in a virtual environment? What products can be upsold and cross-sold? Fashion merchants can use these priceless pieces of information to make recommendations and increase conversion rates.
A third advantage is an evidence that the metaverse will assist retailers in reducing the enormous expense and waste associated with returns. In 2021, merchants faced return rates of about 17 percent of all merchandise sold at $218 billion. Delivery and logistics incur environmental costs as well. If virtual fitting rooms enable customers to make more informed purchasing decisions, they could significantly reduce waste.
This year marked the debut of the first Metaverse Fashion Week, as the concept has become so popular. Based on the popular Decentraland platform, users could purchase apparel items in the virtual world and have them transported to their real-world addresses. Participating fashion retailers included Tommy Hilfiger, DKNY, and Dolce & Gabbana.
Virtual attire
Due to the increasing popularity of the metaverse and online worlds in general, a virtual clothing industry has emerged.
If, as research suggests, customers spend a growing lot of time as avatars in online, virtual worlds, they will want our avatars to be at least as well-dressed and indicative of our personality and originality as they are in the actual world.
Among others, Nike, Gucci, and Burberry have produced and sold wholly virtual apparel collections. They are sold as NFTs, non-fungible tokens that sit on a blockchain and ensure that the things are unique and can only be used by their purchasers.
Material advancements, miniaturization, and digital integration have all contributed to the significant maturity of sensor production. Graphene and piezoelectric materials provide ultra-sensitive sensors to detect changes in the environment. However, in robotics, medical gadgets, and automobile airbags, piezoelectric materials enable effective motion and pressure sensors.
Miniaturization is another key trend in sensor manufacturing. The demand for smaller, more compact devices has driven advancements in microelectromechanical systems (MEMS) technology. MEMS sensors are ubiquitous in everything from smartphones and wearables to automotive systems and industrial equipment. The sensors have tiny mechanical structures and integrated circuits that allow them to measure physical phenomena such as acceleration, temperature, humidity, and pressure. The development of MEMS technology has enabled sensors to be smaller, more reliable, and more energy-efficient, making them ideal for integration into the Internet of Things (IoT) ecosystem.
Wireless sensing technologies have made significant strides. The advent of low-power wireless communication protocols has facilitated the development of wireless sensor networks. The networks enable real-time data collection and monitoring over long distances without wired connections. It has led to the growth of remote monitoring systems in various sectors, such as agriculture, smart cities, and healthcare. Artificial intelligence (AI) and machine learning (ML) are increasingly integrated into sensor technology, enhancing their capabilities. AI and ML algorithms allow sensors to process and analyze large volumes of data in real-time, enabling more accurate predictions and decision-making.
Integrating sensors with cloud computing has unlocked new data storage and analysis possibilities. In healthcare, for example, sensors embedded in wearable devices can track vital signs and send the data to cloud-based platforms for continuous monitoring and analysis by medical professionals. It enhances personalized healthcare and enables remote patient monitoring, which has become especially valuable in global health challenges like the COVID-19 pandemic.
Sustainability is a key driver in sensor technology development. As industries increasingly prioritize environmental responsibility, sensor manufacturers focus on creating eco-friendly products. The advancements in sensor manufacturing are shaping a future where sensors are not only smaller and more powerful but also smarter, more connected, and environmentally friendly. As sensor technologies evolve, they will play a pivotal role in transforming industries and improving the quality of life through enhanced data collection, analysis, and decision-making. ...Read more
A precision-driven, data-centric approach is replacing old, frequently reactive approaches in the global agricultural sector, which is undergoing a significant upheaval. Smart sensors—small but mighty gadgets that collect detailed, real-time data—are at the center of this transformation, empowering farmers to make well-informed decisions that greatly improve production, sustainability, and efficiency. Smart sensors are radically changing the way food is produced, handled, and distributed; this is not just about small tweaks.
Revolutionizing Efficiency Across the Board
The integration of smart sensors into agribusiness offers a range of tangible benefits that are transforming traditional farming practices. Foremost among these is the precision management of resources. By identifying the specific needs of various field zones, farmers can apply water, fertilizers, and pesticides with greater accuracy, resulting in a 20–30 percent reduction in input costs while significantly minimizing environmental impact from runoff and chemical overuse. This targeted approach stands in stark contrast to conventional methods that rely on uniform treatment across entire fields, often leading to inefficiencies and waste.
Another critical advantage is the ability to increase crop yields and quality. Real-time data on soil health, nutrient levels, and plant stress enable timely, proactive interventions that promote healthier plants and enhance productivity. Yield improvements of 10–15 percent are familiar with such technology. In parallel, the continuous data streams generated by smart sensors support improved decision-making. Farmers gain precise, data-driven insights into planting schedules, irrigation needs, fertilization strategies, and pest control measures, optimizing every phase of the agricultural cycle.
Smart sensors facilitate reduced labor costs and greater automation. Remote monitoring, especially when paired with automated systems like smart irrigation, minimizes the need for manual inspections, allowing farm labor to be redirected to other essential tasks. These sensors also support early detection and prevention efforts, identifying signs of disease, pest infestations, or equipment malfunctions before they escalate into significant issues, thereby protecting yields and reducing losses.
The Latest Advancements and Future Outlook
The trajectory of smart sensor technology in agribusiness reflects a pattern of continuous innovation, with transformative advancements reshaping modern farming practices. One key development is the integration of artificial intelligence (AI) and machine learning (ML), which enables the processing of vast datasets generated by sensors. These technologies support predictive analytics that inform critical decisions, ranging from anticipating climate shifts and disease risks to optimizing planting schedules and forecasting yields.
The rollout of 5G connectivity is poised to accelerate this transformation even further. With its ultra-low latency, high reliability, and capacity to connect massive numbers of IoT devices, 5G facilitates uninterrupted data transmission, even from remote agricultural regions. Another notable innovation is the development of biodegradable sensors. Designed to minimize environmental impact, these sensors can be distributed like fertilizer and naturally decompose after use, eliminating the need for retrieval and reducing electronic waste. Many of these systems are also wirelessly powered, eliminating the need for batteries.
In parallel, computer vision technology—particularly when deployed via drones equipped with multispectral and near-infrared cameras—enables high-resolution crop monitoring and early detection of pests across extensive farmland. Complementing these tools, the use of digital twins offers a powerful means for simulation and predictive modeling, thereby enhancing operational planning and efficiency.
Smart sensors are not merely tools; they are the eyes and ears of modern agribusiness, providing unprecedented visibility and control. The future of agriculture is undoubtedly smarter, and sensors are at its very core. ...Read more
Berlin – Grandperspective GmbH, a leading provider of ground-based remote sensing monitoring systems, has set a new high bar for methane detection visibility.
The scanfeld® monitoring system, which uses hyperspectral imaging based on FTIR technology to detect methane and 400 other compounds at rates of 0.005kg/hr or less, has been certified by one of the world’s most respected standards bodies.
In February 2024, a series of controlled-released experiments, which were validated by the Engler-Bunte Institute of the German Technical and Scientific Association for Gas and Water (DVGW) at the Karlsruhe Institute of Technology (KIT), proved that Grandperspective’s remote sensor technology was able to detect methane emissions at leak rates of only 100 grams per hour over a distance of at least 250 metres in real-life conditions. Furthermore, these tests have been fully approved by a global energy corporation, as part of its own efforts to drive down methane emissions.
To ensure that the tests met the necessary standards and specifications set out by the DVGW, Grandperspective deployed three sensors. Two were fixed units from an ongoing pilot study for continuous monitoring, and one was a mobile unit. The three sensor units were deployed to detect a series of simulated methane leaks – at various points within the facility - over a fiveday period.
In total, Grandperspective’s team, who were monitored by a research engineer from the Engler-Bunte Institute, conducted over 80 assessments experimenting with different flow rates and wind speeds, across a range of distances.
The results of these third-party tests were in support of Grandperspective’s unparalleled ability to monitor down to the new EU 17g/h monitoring threshold and at the same time further strengthen the company’s pioneering work in the field of multi-compound and multi-area monitoring. They also shine a light on the vast potential of ground-based continuous monitoring systems. This is because further analysis and evaluation carried out independently of the testing cycle, while working within the same parameters, has revealed that the scanfeld® monitoring system meets the new European Union’s Leak Detection and Repair (LDAR type 1) 17 grams per hour threshold. The next phase of these tests will be to demonstrate the 17g/h threshold similarly independently validated.
Peter Maas, Grandperspective’s Managing Director and Chief Technology Officer, said, “Our goal was to externally and independently validate the methane detection capability of the scanfeld® monitoring system. Achieving the 100 grams per hour threshold from a distance of 250 metres massively exceeds the current limits of conventional monitoring technology which are typically in the order of several kilograms per hour and satellite emission detection limits being as high as 100 kilograms per hour. This is a significant moment for the industry, as by scientifically proving that it is possible to detect and quantify emissions at extremely low detection thresholds using FTIR remote sensing technology for the first time, the sector has a set of tools that can help it to considerably reduce emissions.”
To receive a copy of the report, please contact us at scanfeld@grandperspective.de. ...Read more
Integrating digital twins and generative AI revolutionizes organizations' operations, offering a partnership that enhances efficiency and innovation. These two technologies, each with its distinct value, are proving even more powerful when combined.
What Are Digital Twins and Generative AI?
Digital twins are exact virtual copies of physical assets, processes, or systems that can replicate real-life situations and enhance efficiency. They offer a safe space for experimenting with and enhancing strategies, forecasting results, and improving decision-making. Conversely, generative AI denotes algorithms capable of generating content, like text, images, and simulations, using provided data. This technology is transforming various business processes by automating tasks and generating insights.
The Synergy Between Digital Twins and Generative AI
When utilized alongside digital twins and generative AI, they establish a formidable partnership that can greatly enhance organizational capabilities. Generative AI can streamline the deployment of digital twins by structuring inputs and synthesizing outputs, making the process more efficient. Meanwhile, digital twins provide a robust environment for testing and validating the outputs generated by AI, ensuring accuracy and reliability.
Practical Applications
The practical applications of this pairing are vast. For instance, in manufacturing, digital twins can simulate production processes, while generative AI can optimize these simulations by predicting potential issues and suggesting improvements. This leads to reduced downtime, lower costs, and improved product quality. In healthcare, digital twins of patients can be used to simulate treatment plans, with generative AI providing personalized recommendations based on the latest medical research.
Benefits of Combining These Technologies
The benefits of combining digital twins and generative AI are numerous. Organizations can achieve faster deployment times, reduced costs, and enhanced value from technology investments. This combination also allows for more accurate predictions and better decision-making, ultimately improving operational efficiency and innovation.
Future Outlook
As more organizations recognize the potential of digital twins and generative AI, the adoption of these technologies is expected to grow. The future will likely see even more sophisticated applications and integrations, further enhancing their impact on various industries. Businesses can capitalize on new opportunities and create substantial value by staying ahead of these trends.
In conclusion, pairing digital twins and generative AI represents robust technological advancement. By leveraging both strengths, organizations can achieve greater efficiency, innovation, and value, paving the way for a more advanced and connected future. ...Read more