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Digital Strategy on Business outcomes
Peak commercial performance -- it's what all organizations strive to reach. At the most baseline level, we're talking about sustained, profitable growth.
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Applied Technology Review | Tuesday, February 09, 2021
FREMONT, CA: Peak commercial performance -- it's what all organizations strive to reach. At the most baseline level, we're talking about sustained, profitable growth. But while talking about it seems easy enough, actually getting there is another story.
Businesses that have cracked the code adapted to meet the evolving needs of the customer in spite of the increasing complexity of an ever-changing economy.
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Doing so successfully requires them to find ways to accelerate revenue and manage key relationships, while tackling the complexity that threatens to slow them down.
If you look at who's winning in the market, it's the companies that not only embraced digital transformation early, but also made it a core building block of their foundation moving forward.
The most successful companies have five key things in common:
Analyzing top-down to know where to start a digital transformation journey.
Before a company can even think about the technology it is looking to implement, it must first analyze the business as a whole and the objectives it is trying to achieve.
It is important to fully understand "who" the company is today, and how it has changed over time or under the current circumstances. Once companies understand this, they are in a better position to reshape business architectures in a way that best aligns with business goals.
Another option is to work with a third-party vendor to perform an audit of the company. This will help to get an unbiased view on where a company can improve. A vendor would also be able to provide industry best practices on what similar businesses have done to become more efficient.
Securing buy-in from all teams, especially company leaders.
Cultural transformation is the key to digital transformation success. One of the biggest challenges companies face when implementing new digital strategies is ensuring all team members are on board. This can be done through strong and clear internal communication. Outlining clear key performance indicators that will help show benefits such as increased sales effectiveness, customer satisfaction, and revenue, will help everyone involved understand why changes must be made.
When company leaders are on board, they can help act as advocates for projects and initiatives, while encouraging and rewarding agility amongst the rest of the teams involved. It is also crucial to provide training on any new technologies prior to implementation, while continuing to support and tend to any questions, and troubleshooting as new strategies are being rolled out.
Meeting customers wherever they are in their digital transformation journey.
The popular adage 'patience is a virtue' doesn't apply when achieving peak commercial performance is the end goal. Doing business gets harder every day because the ever-increasing complexities of a changing economy causes friction between companies and their customers.
Victory goes to those who are impatient and challenging the status quo with new business models that leverage digital transformation for speed. Those who can remove that friction are performing disproportionately well, even in the unpredictable times we are in today.
The secret to removing friction is meeting customers wherever they are in their digital transformation journey. This applies to businesses of all types across various industries -- from small retailers trying to bridge the technological gap with their older buyers, to large manufacturers that want to simplify complex purchase and fulfillment processes.
Winning businesses are transforming the way customers do this by meeting them where they are on the journey and enabling them to provide an enjoyable and frictionless customer experience.
Making customers business-agile so they can move at the speed of their customers.
Another key component of digital transformation is the ability to move at the speed of the customer. Businesses that get it right invest in ways that will get the customer from Point A to Point B as quickly and painlessly as possible. This requires an understanding that it's less about features and functions and more about removing screens, clicks, and other bottlenecks.
For example, consider Door Dash's success over the past six months. While the food delivery service was doing well prior to COVID-19, it's been doing even better during shelter-in-place and quarantine. DoorDash understood the points of friction in their customer's journey and implemented things like touchless payment and contactless pickup.
Today, the volume of its pickup business is growing by double digits as a result of removing friction and enabling customers to pay for and receive their meals sooner. Success requires moving faster to meet customer needs today while simultaneously increasing agility to prepare for an uncertain tomorrow.
Providing customers with resources for an all-digital, work-from-anywhere world.
Remaining agile in a dynamic market requires the ability to go fast in a straight line while also navigating around corners with confidence. This is especially important as companies grow and dodge inevitable curve balls during their digital transformation efforts.
For example, today we must provide customers with the resources they need to succeed in an all-digital, work-from-anywhere world. Because let's face it, even when the pandemic is under control, the return to the office will never look like what it used to. Businesses that invest in ways to help customers tackle complexity with confidence add capabilities under the hood to make features and functions faster, more dependable, and scalable.
High-performing businesses reach peak commercial performance by reducing friction in customer interactions in the face of a market with increasing complexity. Those who can meet their customers at any point on their digital transformation journey to help them move at the speed of their customers in an all-digital, work-from-anywhere world, are set up for success today and well into an uncertain tomorrow.
The geospatial industry has transformed from a specialized area of cartography into a key component of the global digital economy. Geographic Information Systems (GIS) now serve as the spatial framework for managing global supply chains and local utility networks. Demand for these solutions continues to grow as organizations increasingly recognize the value of location-based insights for operational efficiency, environmental responsibility, and strategic planning.
The Integration of AI and ML (GeoAI)
A significant trend currently shaping the GIS market is the integration of AI and ML, commonly referred to as "GeoAI." This convergence has transformed GIS from a system primarily used for storing and viewing static data into a platform capable of proactive and predictive analysis.
Recent development solutions increasingly incorporate Large Language Models (LLMs) and generative AI to broaden access to spatial data. Through conversational GIS interfaces, users can query complex datasets in natural language, enabling non-technical stakeholders to generate maps or conduct spatial analyses without specialized coding expertise. This development is expanding the adoption of GIS tools in corporate environments, where spatial intelligence informs market expansion and risk assessment.
In addition to advancements in user interfaces, artificial intelligence is transforming automated feature extraction. Advanced computer vision algorithms have become integral to GIS development pipelines, facilitating rapid identification of buildings, roads, vegetation, and land-use changes from high-resolution satellite and aerial imagery. This automation is essential for maintaining the accuracy and timeliness of digital maps, as it supports continuous updates to global datasets in response to rapid urbanization and environmental changes. Moreover, predictive spatial modeling is increasingly utilized to forecast outcomes such as future traffic congestion, flood-inundation zones, and agricultural yields, thereby enhancing long-term resource management.
Cloud-Native Architectures and Real-Time Geospatial Streams
The transition from desktop-centric Geographic Information Systems (GIS) to cloud-native architectures is nearly complete, fundamentally transforming the storage, processing, and sharing of spatial data. Contemporary GIS development solutions utilize microservices and serverless frameworks, enabling platforms to scale efficiently in response to the substantial data volumes produced by modern sensors.
A significant development in this field is the emergence of cloud-native spatial data warehouses. These platforms enable organizations to execute complex spatial queries, such as join operations involving billions of points, directly within the cloud environment where the data is stored. This approach eliminates the need for extensive data transfers. The resulting architectural change supports the increasing demand for Data as a Service (DaaS), in which high-fidelity geospatial layers are delivered through application programming interfaces (APIs) to diverse end-user applications.
The integration of the Internet of Things (IoT) has introduced a temporal dimension to GIS, resulting in the emergence of real-time geospatial data streams. Contemporary development solutions are engineered to ingest live telemetry from millions of connected devices, such as autonomous vehicles, smart meters, and environmental sensors. This capability underpins the concept of "Digital Twins," which are virtual representations of physical assets or entire urban environments. Digital Twins offer a real-time reflection of reality, facilitating continuous monitoring of infrastructure health, energy consumption, and asset movement. By synchronizing spatial data with live sensor inputs, organizations can attain a level of situational awareness that static mapping cannot provide.
Immersive 3D Visualization and Advanced Mobile Connectivity
Traditional two-dimensional maps are increasingly being supplemented or replaced by high-fidelity three-dimensional visualization. The demand for enhanced precision in urban planning, underground utility management, and telecommunications is accelerating the development of 3D GIS. Advanced 3D engines, frequently adapted from the gaming industry, are now integrated into GIS platforms to deliver realistic renderings of terrain, building interiors, and atmospheric conditions.
3D environments are increasingly used for line-of-sight analysis and shadow modeling in dense urban corridors, enabling planners to assess the impact of new developments on existing skylines. In the utility sector, 3D GIS solutions facilitate mapping intricate subterranean networks, providing field crews with a comprehensive understanding of the spatial relationships among overlapping pipes and cables.
The effectiveness of high-fidelity models has been further enhanced by advancements in mobile connectivity, particularly the deployment of 5G networks. The 5G standard offers the high bandwidth and low latency necessary to stream large three-dimensional datasets and high-resolution imagery to mobile devices in the field. These capabilities have accelerated the adoption of Augmented Reality (AR) within GIS. Field technicians can now use AR-enabled mobile applications to superimpose digital spatial data onto their physical environment. For instance, a technician can use a tablet to visualize the precise location and depth of a buried water main through a digital overlay. The integration of 3D modeling, AR, and 5G connectivity is resulting in more intuitive and accurate workflows for field operations, thereby reducing errors and enhancing safety across various technical industries.
With rising global demand for location-based intelligence, the GIS industry is advancing toward autonomous GIS. AI, cloud computing, and immersive visualization are converging to create systems that map, understand, and predict real-time changes. Developers and stakeholders now focus on building comprehensive, intelligent spatial infrastructures to meet the complex needs of a connected world. ...Read more
FREMONT CA: The European market, known for its commitment to innovation and sustainability, is witnessing advancements in lubrication technologies, including synthetic lubricants and eco-friendly options that align with industry standards. Lubrication plays a critical role in enhancing operational efficiency across various industries in Europe, serving as a key factor in minimising friction, reducing wear and ensuring the smooth operation of machinery and equipment. As industries face increasing pressure to optimise performance while adhering to stringent environmental regulations, effective lubrication strategies have become essential for maximising productivity and prolonging equipment lifespan. By prioritising lubrication best practices, European companies can achieve greater reliability, lower maintenance costs and improved energy efficiency, ultimately contributing to a more sustainable and competitive industrial landscape.
Recent advancements in lubrication technology have introduced several innovative solutions that enhance performance and sustainability. Among these is the development of nano-lubricants, which incorporate nanoparticles like graphene, molybdenum disulfide and carbon nanotubes to improve lubricating properties. This results in reduced friction, increased load-carrying capacity and enhanced thermal stability.
Another significant innovation is ionic liquids, salts that remain liquid at room temperature and exhibit remarkable lubricating characteristics. These non-volatile and non-flammable ionic liquids provide excellent thermal and chemical stability. They are ideal for high-temperature and high-pressure applications in aerospace and heavy-duty industrial machinery. The rising demand for sustainable alternatives has led to the creation of bio-based lubricants derived from renewable sources like vegetable oils and animal fats, which offer biodegradability and lower toxicity while improving oxidation stability and overall performance for various applications. Furthermore, integrating IoT and sensor technology has facilitated the development of smart lubrication systems that monitor lubricant conditions in real time, allowing for the data collection on viscosity, temperature and contamination levels. This capability enables predictive maintenance, reducing downtime and extending machinery lifespan.
Innovations in lubrication technology have enhanced performance and efficiency across the engineering and automotive sectors. Advanced lubricants are designed to reduce friction and wear, contributing to smoother operation and extending service intervals. Additionally, the transition toward eco-friendly lubricants offers significant environmental benefits, as bio-based and synthetic options help reduce the carbon footprint of machinery and vehicles, aligning with sustainability goals.
Although advanced lubricants may have a higher upfront cost, their long-term advantages include decreased maintenance expenses, minimised downtime and long equipment lifespans, ultimately leading to overall cost savings for both businesses and consumers.
Ongoing research is focused on developing self-healing lubricants capable of repairing themselves after sustaining damage. These innovative lubricants are designed with microcapsules filled with therapeutic agents released when the lubricant is compromised, effectively restoring its original properties. Further, the future of lubrication technology is expected to include advanced additives that enhance the performance of base oils. These additives offer extra protection against wear, corrosion and oxidation while improving the energy efficiency of mechanical systems, contributing to overall system longevity and reliability.
As different industries continue to evolve in response to technological advancements and market demands, the role of lubrication in optimising performance and efficiency will remain critical. Emphasising a proactive approach to lubrication can lead to increased productivity, reduced energy consumption and a more competitive edge in the European market. ...Read more
FREMONT CA: The sports industry has undergone a substantial transformation driven by digitalization in recent years, significantly altering how fans engage with games. The emergence of smart stadiums, equipped with advanced connectivity and Internet of Things (IoT) solutions, represents a new frontier in fan engagement. These technologically sophisticated venues enhance the in-game experience and offer novel opportunities for teams and organizations to foster connections with their fan base.
Connectivity as the Foundation of Smart Stadiums
The success of a smart stadium hinges on a robust connectivity infrastructure. High-speed, reliable Wi-Fi and cellular networks ensure fans remain connected throughout the event. A dependable network is indispensable for sharing moments on social media, accessing real-time game statistics and ordering concessions directly from their seats.
Modern smart stadiums are equipped with advanced Wi-Fi systems that simultaneously accommodate thousands of users, enabling uninterrupted access to digital services such as mobile apps, live streaming, and interactive games. The integration of 5G technology further enhances the fan experience, offering lightning-fast speeds and low latency, which supports real-time augmented reality (AR) interactions and high-definition video streaming.
In addition, sports teams and venues have developed custom mobile apps to deliver a more personalized and engaging fan experience. These apps provide features like mobile ticketing, in-seat food ordering, live commentary, and even virtual reality (VR) content. Beacon technology, strategically deployed throughout the stadium, adds another layer of interactivity by sending location-based notifications, such as discounts on merchandise or food, directly to fans' smartphones when they are near specific areas.
Enhancing Fan Engagement with IoT Solutions
IoT technology transforms fan engagement in smart stadiums by integrating advanced devices and sensors to collect data, automate processes, and deliver personalized experiences. IoT-enabled ticketing systems streamline entry through electronic tickets on smartphones, reducing queues and providing a contactless solution, particularly relevant in the post-COVID-19 era. Smart seating, equipped with IoT sensors, offers real-time data on seat availability, helping fans locate vacant seats and enhancing the sensory experience with haptic feedback during pivotal moments like goals or touchdowns. Additionally, IoT-integrated vending machines and kiosks optimize the food and beverage ordering process, allowing fans to place orders via mobile apps and receive timely notifications when their items are ready, ensuring a seamless experience. IoT-based security systems, such as facial recognition and video analytics, enhance stadium security while maintaining convenience, enabling quick detection of potential threats. Furthermore, IoT sensors contribute to environmental sustainability by monitoring energy usage, waste management, and water consumption, supporting smart stadiums in reducing environmental impact and engaging fans in eco-conscious initiatives.
Elevating the Fan Experience
The primary objective of smart stadiums is to elevate the fan experience, making it more enjoyable, interactive, and immersive. This is achieved through various innovative technologies. Augmented Reality (AR) and Virtual Reality (VR) allow fans to access immersive content, such as viewing player stats via AR apps or enjoying a virtual experience of prime seating through VR. Interactive displays and video walls provide real-time stats, replays, and dynamic content, enabling deeper fan engagement. Gamification further enhances involvement by offering quizzes, polls, and challenges through mobile apps, with prizes adding excitement. Data analytics enable personalized content, such as tailored food recommendations or merchandise offers based on a fan’s preferences. Internet of Things (IoT) solutions collect fan-centric analytics, allowing sports organizations to optimize marketing and engagement strategies. Additionally, social media integration fosters a sense of community, encouraging fans to share their experiences, which amplifies the event’s reach and impact.
Monetizing Fan Engagement
Monetizing fan engagement in smart stadiums presents sports organizations with new revenue streams and business opportunities. These stadiums provide brand sponsorship avenues through digital displays, interactive content, and targeted advertising, enabling personalized fan interaction and engagement. The vast amount of data collected from IoT devices also holds significant value, allowing organizations to monetize insights and analytics by offering them to sponsors, advertisers, and third-party companies interested in understanding fan behavior. Additionally, smart stadiums often feature premium experiences, such as VIP lounges, luxury seating, and exclusive packages, which cater to high-end clientele while generating additional revenue. Furthermore, IoT-driven solutions streamline the purchase of merchandise and concessions, enhancing the overall fan experience and boosting sales for the venue.
Smart stadiums represent a pivotal shift in fan engagement within the sports industry. By integrating advanced connectivity and IoT solutions, these venues provide a more immersive and interactive experience beyond the traditional live event. Features such as augmented reality, personalized content delivery, and enhanced services enrich the fan experience and create new opportunities for monetization and revenue growth for sports organizations.
As technology progresses, smart stadiums are expected to innovate further, offering new ways to engage fans and optimize business operations. Whether catering to dedicated sports enthusiasts or casual attendees, the development of smart stadiums is redefining the game-day experience, ensuring live sporting events are memorable and technologically sophisticated. ...Read more
Supervisory control and data acquisition (SCADA) systems are essential in modern industrial automation, providing comprehensive solutions for monitoring, controlling, and analyzing industrial processes. SCADA systems gather real-time data from sensors, equipment, and machinery to facilitate control, automation, and optimization of processes in manufacturing, utilities, energy, transportation, and more industries. Implementing SCADA systems offers numerous advantages that significantly improve operational efficiency, reduce downtime, and enhance decision-making capabilities.
SCADA collects data from various sensors and equipment, allowing operators to visualize and control complex systems from a central location. This immediate access to real-time data helps operators monitor key performance indicators (KPIs) such as temperature, pressure, flow rates, etc. With real-time visibility, operators can quickly identify system anomalies, bottlenecks, or inefficiencies. The capability allows for proactive troubleshooting and reduces the likelihood of costly downtime. SCADA systems enable remote equipment control, making it possible to adjust processes or shut down operations in an emergency without physically being on-site.
SCADA systems are equipped with powerful data collection and analysis tools, which are crucial in optimizing industrial operations. Operators can identify trends, patterns, and inefficiencies that may take time to become apparent. The information is invaluable for making informed decisions regarding process optimization, equipment maintenance, and energy management. Companies can reduce unplanned downtime, extend the lifespan of equipment, and lower maintenance costs. SCADA also allows for remote diagnostics and troubleshooting, which can be performed without on-site visits, further reducing downtime and maintenance expenses.
SCADA systems enable routine tasks and processes to automate, reducing the need for manual intervention. By automating critical operations such as equipment start-up, shutdown, and adjustments, SCADA helps maintain consistent performance across the production line. It increases productivity and ensures that processes run smoothly without human error. SCADA can automate the control of production lines, ensuring that machines operate at optimal levels. In water treatment plants, SCADA systems regulate water flow, adjust chemical dosing, and monitor water quality in real-time, ensuring compliance with regulatory standards. Automating the processes boosts overall operational efficiency and reduces labor costs.
The most significant advantage of SCADA systems is their ability to minimize downtime through predictive maintenance. SCADA systems can detect early warning signs of equipment failure, such as abnormal vibration, temperature spikes, or declining performance. In industries like energy, utilities, and transportation, ensuring the security of control systems is paramount, as disruptions can have far-reaching consequences. The systems contain firewalls, encryption, and access controls to safeguard sensitive data and prevent unauthorized interventions. SCADA helps organizations comply with regulatory standards by ensuring that processes are monitored and controlled by industry guidelines.
SCADA minimizes human exposure to potential risks, such as high-pressure systems, toxic chemicals, or extreme temperatures. SCADA can monitor environmental parameters and ensure compliance with environmental regulations. Integrating SCADA systems in industrial automation offers numerous advantages, including real-time monitoring, enhanced operational efficiency, reduced downtime, and improved decision-making. SCADA's ability to automate processes, improve safety, and offer predictive maintenance solutions makes it a valuable asset for industries worldwide. ...Read more