Mike Haley, VP - DTO Advisory Canadian organizations are under increasing pressure as they navigate rising tariffs, shifting trade policies, and rapid market changes. While technology investments are accelerating, many businesses remain constrained by fragmented planning, siloed data, and decisions anchored in past performance. This complexity demands greater resilience, strategic foresight, and a proactive approach to stay ahead of the curve. In response, progressive organizations are adopting technologies that connect business functions and enhance strategic planning.
Digital Twin of an Organization (DTO) rises to the challenge, creating a virtual environment to simulate scenarios, evaluate risks, and drive collaborative change. Originally coined by Gartner®, DTOs help organizations operationalize and better understand their business model.
Collaborative Business Planning (CBP) leads in deploying DTO technology, offering a software solution that integrates strategy, operations, and financial performance into a single shared view. By using “decision-timed data” to visualize outcomes and quantify impacts, the software enables organizations to act decisively.
“We call DTO ‘testing the future’ because it gives organizations the ability to plan, pivot, and navigate uncertainty with confidence,” says, Mike Haley, VP - DTO Advisory.
CBP, built on QualiWare’s Business Management platform, delivers advanced DTO models for actionable operational and financial insights. Unlike traditional digital twins, which focus on real-time monitoring of equipment or production environments, CBP offers a dynamic and comprehensive view of organizational processes and resources. Through this view, business leaders can test-drive decisions across planning horizons and measure their impact before committing resources.
DTO DEPLOYMENT FOR STRATEGIC INSIGHTS
The journey toward full DTO maturity typically begins with a pilot project supported by CBP’s implementation partners, generating tangible improvements within six to eight weeks. To ensure successful adoption, at least three internal team members from the organization are trained in a structured eight-step implementation methodology, beginning with foundational instruction and progressing into deeper technical guidance on the CBP toolset. Partners can also assist organizations in designing their DTO to surface performance constraints, enable simulations & scenario planning, and validate data-driven decisions.
-
We call DTO ‘testing the future’ because it gives organizations the ability to plan, pivot, and navigate uncertainty with confidence.
While building DTO models requires some technical expertise, organizations gather accurate data on process interdependencies and resource and activity consumption rates, including their financial implications. Once CBP architects build the digital twin framework, the models are deployed through a web environment and integrated with familiar BI tools. CBP enables stakeholders to foster consensus across HR, planning, finance, and operations. This unified view becomes even more powerful in real-world operations, as evidenced in a recent case study.
Collaborating with a Canadian consumer packaged goods manufacturer, CBP’s practical approach translated unified insight into decisive action. The DTO model helped identify mispriced products across complex, long-term contracts. Through data-driven analysis, the manufacturer uncovered which products delivered the highest margins and which were eroding profitability. The insights also enabled them to generate over 160 additional production hours annually, focus on higher-margin product categories, invest strategically in automation technologies, and streamline operations by eliminating non-value-added activities. Beyond these measurable gains, the platform also helped sustain Lean and continuous improvement initiatives by embedding performance insights into repeatable, data-driven planning cycles.
LEADERSHIP IN DTO SOLUTIONS
Building on many successful ventures, CBP, together with QualiWare, has been consistently ranked among the leading DTO providers for five consecutive years by Quadrant Knowledge Solutions. In 2025, it was also recognized as the sole Ace Performer in an evaluation of 18 global DTO technologies, standing out against multi-billion-dollar competitors. CBP was also awarded “Top DTO Solution in Canada for 2025” by Applied Technology Review.
This recognition reflects both CBP and the QualiWare platform’s value for integrated compliance, risk management, and enterprise architecture capabilities that extend well beyond operational and financial performance. The platform has a strong presence in Canada and Europe, with plans underway to further expand CBP operations into the United States and APAC.
With AI-driven capability integrated, the platform enables users to query their digital twin conversationally to extract insights, validate assumptions, and explore scenarios without needing specialized modeling skills. For businesses facing ongoing disruption, CBP, together with QualiWare, represents a fundamental shift in how decisions are made and how value is unlocked.
