SEPTEMBER - OCTOBER 20258 IN MY OPINIONBY CLEBER REDONDO, 3D DIRECTOR, NBCUNIVERSALNAVIGATING THE AI FRONTIERTechnology's relentless march forward demands a paradigm shift from today's professionals. Stagnation in orthodox methodologies is no longer an option. The cutting edge requires constant vigilance over emerging trends, particularly in artificial intelligenceA FILMMAKER'S GUIDE TO THRIVING IN THE TECH TSUNAMIIn the fast-paced world of film and television production, keeping pace with the relentless march of technological innovation feels less like a brisk walk and more like a high-speed chase. Software updates arrive before you've even mastered the previous version, and companies are already teasing the next iteration. In an industry where speed is paramount and deadlines are always "yesterday," simply staying abreast of the latest tools and features is a full-time job. It's a cruel analogy, but imagine a marathon where simply participating means you need to be running at least in third place just to stay in the race. Constant education and an eagerness to embrace new tools aren't just an advantage; they're an absolute necessity.This brings us to one of the most significant dilemmas, one that will undoubtedly fuel discussions for years to come: the rise of AI technology.AI'S ASCENDANCE: FROM CONCEPT TO CREATION IN MINUTESAcross print, film, television, graphic design, and even architecture, AI is proving to be an exceptionally valuable asset, serving as a powerful catalyst at the inception of any project. We're now witnessing a dramatic shift where layouts, pre-visualizations, simulations, and even final concept visualizations are being generated by AI. What once took months of painstaking work using traditional methods ­ a process often riddled with guesswork until the final concept was solidified ­ can now be achieved in minutes. From a simple script and a brief description, an AI can generate a storyboard, create a pre-visualization, and even produce a final image complete with sound editing and music.For some, this rapid advancement spells disaster, a direct threat to jobs and salary security within the industry. However, we are still very much in the learning and experimental phase of AI integration. In my opinion, AI is fundamentally a tool, not a sentient robot bent on taking your job or slashing your income. Unfortunately, it's never safe to assume complete job security, especially when, as they say, "with great power comes greater responsibility." And sometimes, leaving that responsibility in the hands of financially driven individuals can be a cause for concern.A NEW COLLEAGUE, NOT A REPLACEMENTInstead, AI technology should be viewed and approached like a new co-worker one who is young, incredibly smart, and doesn't mind putting in extra hours. The key difference, Cleber Redondo
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